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"This text-book discusses the concepts of strategic management, as they have evolved, with help of cases, exhibits, and examples in Indian as well as global context. It features a balanced focus on the latest thinking in this area on one hand, and the application of concepts on the other. With 12 chapters and five cases, it succinctly touches upon all important strategies at various levels – business, functional, and operational. With real-life illustrations and rich pedagogy, it will be useful for the students of business management. It will also serve as a good source of reference for the practising managers. Thorough coverage – corporate direction; environmental scanning and industry analysis; strategy formulation, analysis, and implementation; strategic evaluation and control Current and up-to-date – strategic issues in managing technology and innovation; not-for-profit organisations; corporate governance, ethics and social responsibility; business strategies for 21st century; international business strategy Cases – The story of Enron in India , Facebook, Dr. Reddy’s Laboratories, Crisis of Kingfisher Airlines, Bharat Petroleum"
- Sales Rank: #3986271 in Books
- Published on: 2013-05-27
- Dimensions: 9.00" h x 1.58" w x 6.75" l,
- Binding: Paperback
- 698 pages
About the Author
"Dr. Arabinda Bhandari is currently working as a practicing manager at Dr Reddy’s Laboratories, Hyderabad, India. He received his Masters in Business Administration (Marketing), and PhD in Strategic Management from Ranchi University, Ranchi. Dr Bhandari has been teaching MBA students for several years. He has been a visiting faculty in the Department of Business Management Ranchi University, ICFAI University (Jharkhand), and Institute of Science and Management (Ranchi) and has delivered lectures as a guest faculty in several other institutes. He has more than a decade of experience in Indian corporate world, and has delivered lectures on BSC, IPRT, and Strategic Leadership to the corporate executives and MBA students. Dr Bhandari is also member of professional bodies in India and aboard, has written several case studies, and has many research papers and other publications in national and international journals. His areas of interest include advance strategic management and its application in international market. Dr. Raghunath Prasad Verma is currently working as Director, Institute of Science and Management, Ranchi. He received his PhD in Applied Economics and Commerce, MRES from Oxford University and MSAD from Cambridge, USA. Professor Verma has been teaching MBA and M Com students for more than 35 years. He has authored seven books and has more than a dozen research papers and articles to his credit. He was the founderdirector of Faculty of Management Studies, Ranchi University, where he played a lead role in establishing the MBA programme. He served for several years as professor in the university; he also served as a Dean and Director, Faculty of Management Studies and Head of the Department in the Faculty of Commerce. Professor Verma serves on the academic boards and committees of several business schools and business management departments of universities and is on the editorial advisory boards of several journals in India. He is an active member of Royal Economics Society, London and has attended conferences and presented papers in several countries. He is a recipient of “Vikas Ratna Award” conferred by Institute of Development Studies, Varanasi, for his remarkable role, outstanding performance, indelible contribution and meritorious service in the field of education and society."
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