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The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel conventional thinking but we could all get a lot further if we used all four. De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life both personal and business success will improve.
- Sales Rank: #10581461 in Books
- Published on: 2010-08-01
- Binding: Audio CD
- 1 pages
Review
"Excellent for leaders and teachers looking for creative ways to view the present and future."� —Library Journal
"Edward de Bono is a cult figure in developing tricks to sharpen the mind."� —Times
"The guru of clear thinking."� —Marketing Week
"Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind."� —Peter Gabriel
About the Author
Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term "lateral thinking," and his books have been translated into thirty-seven languages.
Most helpful customer reviews
32 of 33 people found the following review helpful.
Recycled stuff from the author himself.
By ServantofGod
By all means I truly appreciate the author's great ideas of Lateral Thinking, Six Thinking Hats and so on. However, as somebody who had read most of his books, I am obliged to complain that this is quite a bad summary of his previous great work. For those who had not read any book of the author beforehand, this is marginally okay but I assure you still need to get back to his other books for practical details. For old fans like me, you will not be satisfied at all. To paraphrase, "To paraphrase William James one of the author's favorite philosopher's sayings, "You can describe something this way or that. In the end, what matters is the cash/practical value. pg20" In short, dont buy this book. Check his others. I hope my advice is not too late.
6 of 6 people found the following review helpful.
A great book when you are new to De Bono
By DJM
I had heard about De Bono and lateral thinking but never read any of his books. I found this book to be so exciting because he gives an overall picture of his many ideas and they are all so relevant to today's world, I just kept nodding my head and saying "I agree". I can appreciate the opinions of two of the other reviewers, they are old fans of De Bono and have probably heard it all before. However De Bono needs to be continually searching for new converts and a book like this does just that. Sure, I shall need to refer to his earlier books for more detail but it is the broad sweep of ideas presented in this book that makes me want to learn more. So for anyone who would like to have some knowledge of what this man has contributed to thinking over about 40 years, buy this book, it is clear, concise, easy to read and reread, money well spent.
9 of 10 people found the following review helpful.
Disappointed..
By Tpz14
Yes little disappointed the book is presented, compare what and how previously books are written. But I am a great fan of De Bono and this book will not stop me buying his other books in the future.
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