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The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.
Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.
- Sales Rank: #36225 in Books
- Published on: 2012-01-09
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x 1.20" w x 8.00" l, 3.87 pounds
- Binding: Hardcover
- 768 pages
About the Author
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Great textbook
By Scott Lawson
I have yet to begin teaching from this book, but my first impression of it is quite good. The content is comprehensive. The writing is accessible. Page design uses plenty of negative space, color, and images to draw students into the chapters and signal important information. In addition, the resources for teachers will be very helpful.
3 of 3 people found the following review helpful.
Business and Administrative Communication
By MSantos
I feel this is a very good book. It is current and up to date on how to do things from sending a professional resume to making a proposal and anything in between. It is a very important part of anyone's reference library.
2 of 2 people found the following review helpful.
Iowa State Student
By Iowa State student.
I was required to have this book for my business communications class but it is the best textbook I have ever had, I'm actually going to keep it for future writing and business communications.
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